Banner Ad Sizes: Choosing the Right Size
Looking for a banner ad size guide? This article has all the details on standard sizes that run on Google Display and social media ad networks. Standard banner sizes are defined by their height and width (in pixels) on a webpage. They refer to the shape, how large or small the ad will appear, and […]
How to Use Keywords for SEO: 7 Best Tips
Keywords are one of the most foundational parts of SEO. But if you don’t know how to use them, you aren’t likely to appear prominently in search results or attract users to your site. In this guide, we’ll show you how to use keywords for SEO to help you amplify your search presence. What Are […]
75 Digital Marketing Statistics You Need to Know
When creating a digital marketing strategy, it’s best to keep the latest statistics in mind. Because it can help you: Make data-driven decisions Allocate resources effectively across digital channels Stay ahead of the competition In this article, we’ve curated the most important digital marketing statistics right now. Let’s dive in. General Digital Marketing Statistics Here […]
10 Effective Content Marketing Tactics for 2024 and Beyond
Content marketing tactics are ways to reach and engage target audiences through online content (e.g., blog posts, social posts, and videos). They help you reach goals outlined in your content marketing strategy. Below, we’ve rounded up 10 of the most effective content marketing tactics to use in 2024 and beyond. 1. Analyze and Satisfy Search […]
18 Best AI SEO Tools to Consider [Free + Paid]
AI SEO tools can significantly reduce the time and effort you spend on manually planning, managing, and executing SEO tasks. And provide data-driven recommendations to improve your SEO performance. We’ve curated the 18 best AI SEO tools marketers should consider adding to their tech stack. But first, let’s start with the basics. AI SEO tools […]
15 Best Google Analytics Alternatives
Google Analytics isn’t the only option for tracking and analyzing site performance. Google Analytics alternatives generally have more specific features. Which may work better for your needs. Let’s explore why you’d want to use a different tool. And the features it should have. And then go through a list of 15 top Google Analytics alternatives. […]
What Is Ecommerce? How It Works & Getting Started
What Is Ecommerce? Ecommerce (short for electronic commerce) refers to selling products or services online. Meaning customers use websites or apps to make purchases rather than coming to physical locations. Some companies are solely ecommerce ventures. While others operate both online and in person—like Crumbl Cookies. If you’re thinking about starting an ecommerce business, it’s […]
Brand Partnerships: Examples and How to Get Started
What if your next marketing move could multiply your audience seemingly overnight? While brand partnerships can come with risks, the rewards can be substantial. When executed properly, a collaboration with another brand or influencer can dramatically increase your reach and credibility. And consumers are on board: a notable 71% of consumers report enjoying a good […]
How to Reduce Bounce Rate: 12 Tips for Better Site Results
What Is Bounce Rate? Bounce rate measures the percentage of sessions where users don’t engage meaningfully with your site, according to Google Analytics 4 (GA4). And an unengaged session is counted when: A user views only one page The session lasts less than 10 seconds No conversion events are triggered Bounce rate isn’t a confirmed […]
19 Social Media Metrics to Measure Performance
You need to evaluate the right social media metrics (data points that reveal performance insights) to understand how well your efforts are paying off. But it can be challenging to identify the exact metrics you should track. To make it easier, we’ve compiled a list of 19 social media metrics you can study to determine […]