Banner Ad Sizes: Choosing the Right Size

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Looking for a banner ad size guide? This article has all the details on standard sizes that run on Google Display and social media ad networks.  Standard banner sizes are defined by their height and width (in pixels) on a webpage. They refer to the shape, how large or small the ad will appear, and […]

Research Competitor Ads to Gain an Edge on Search, Display & Social

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The world of digital ads is fast and crowded. Marketers have to know their competitors and their advertising strategies to stay relevant and stand out. But to do so, you first need the right tools. AdClarity and Advertising Research can help you see your competitor’s ads, monitor and analyze them, and make smart, data-driven decisions. […]

How to Make an Ad, Step by Step

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Ads are essential for brand visibility and engagement. A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention. In a sea of ads, brands are tasked with creating ads that are both competitive and creative. Not sure how to get started?  Here’s a six […]

How To See Your Competitors’ Facebook Ads

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Ever find yourself scrolling Facebook and thinking, “Why didn’t I come up with that ad?”  If you’re a competitive business, you want your ads to be more eye-catching, relevant, and enticing than what similar companies have to offer.    But, it’s frustrating when you don’t even know what your competitor’s ads look like. There are some […]

PPC Tracking for Beginners: How to Track Clicks & Conversions

ppc-tracking-for-beginners:-how-to-track-clicks-&-conversions

What Is PPC Tracking? Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media. This can help you:  Raise brand awareness Acquire new customers Drive sales And more There are many different ad formats […]

What Is an Ad Impression and Why Are They Important to Track?

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Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for exposure. It tells you the number of users that could have seen your ad. Whether they noticed it or not. Many digital […]

15 Best PPC Tools for Research, Automation, and More

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Pay-per-click (PPC) ads drive results quickly. But you need the best pay-per-click tools to implement an effective strategy and achieve a high return. In this guide, we’ll discuss the best PPC tools for running successful ad campaigns. But first, some quick background. PPC tools are software applications that help marketers create, manage, analyze, and optimize […]

Ultimate Guide to Google AdSense (2024 Updated)

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What Is Google AdSense? Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites.  Businesses pay to advertise through AdSense. And site owners receive a share of that revenue based on clicks or ad impressions. This is what a Google AdSense ad can […]