Mobile Optimization: What It Is & How to Do It
What Is Mobile Optimization? Mobile optimization is the process of improving your website to provide a better experience for smartphone and tablet users. Key elements of a mobile-optimized website include: Responsive design: Adapts the page layout to various screen sizes and orientations Mobile-friendly navigation: Streamlines the menu for easy use on smaller screens Fast page […]
How to Perform a Complete SEO Audit in 12 Steps
What Is an SEO Audit? An SEO audit is the process of evaluating how well your website is optimized for search engines. It identifies errors that can prevent your site from ranking well. And uncovers opportunities that can help you gain more visibility. That way, you can boost your rankings, attract more traffic, and achieve […]
How to Perform a Technical SEO Audit: A 10-Step Guide (2024)
A technical SEO audit analyzes the technical aspects of a website related to search engine optimization. It ensures search engines like Google can crawl, index, and rank pages on your site. In a technical SEO audit, you’ll look at (and fix) things that could: Slow down your site Make it difficult for search engines to […]
What Is Googlebot? How Google's Web Crawler Works
What Is Googlebot? Googlebot is the main program Google uses to automatically crawl (or visit) webpages. And discover what’s on them. As Google’s main website crawler, its purpose is to keep Google’s vast database of content, known as the index, up to date. Because the more current and comprehensive this index is, the better and […]
What Is a Slug? URL Slugs and Why They Matter for SEO
What Is a URL Slug? A URL slug is the last part of a URL address that serves as a unique identifier of the page. For example, the article you’re reading now has a URL that looks like this: https://semrush.com/blog/what-is-a-url-slug/ Its URL slug is “what-is-a-url-slug.” Why Is a URL Slug Important for SEO? A URL […]
Meta Robots Tag & X-Robots-Tag Explained
A meta robots tag is a piece of HTML code that tells search engine robots how to crawl, index, and display a page’s content. It goes in the section of the page and can look like this: The meta robots tag in the example above tells all search engine crawlers not to index the page. […]
What Is a Sitemap? Website Sitemaps Explained
What Is a Sitemap? A sitemap is a file that shows the structure of your website, including its pages and content. And the relationships between them. One type is intended to help search engines crawl your site more efficiently. Another type is intended to help users better navigate your website. Why Do You Need a […]